With a balance of strategy and creativity, Tracy leads Agency teams and drives momentum in her role as CEO & Executive Creative Director. With her passionate yet sensible approach, she instills confidence in clients and team members alike, and can quickly identify challenges and opportunities for any situation. At The Link Agency, Tracy has fostered an environment where unique and different marketing concepts come to life - marketing concepts that are results-driven and achieve business goals for some of the country's largest and most visible brands. An esteemed advocate for Integrated Marketing, Tracy received a Master's in the field from the prestigious Medill School of Journalism at Northwestern University, where she also worked as an Integrated Marketing Consultant to Nissan Motor Corporation. Upon graduation, Tracy was immediately recruited by one of the world's leading advertising agencies, Leo Burnett. She spent her time at Burnett re-positioning the Proctor & Gamble Pert Plus shampoo brand from a convenience product for men, positioned with famous athletes, to a beauty brand for women. This re-branding effort was the brainchild of LeRoux and late Art Director, Lee Gleason, who together uncovered the consumer insight “if we can wash their hair, we can change their mind.” This insight fueled an integrated, real-people campaign, called "Sink Boy” which was the first of its kind in real-people advertising. The campaign won Advertising Age’s esteemed Marketer of the Year award, completely re-fueled the brands growth and created a comeback from a seven year decline as well as being the pioneer campaign for many future real-people campaigns from P&G. Shortly after the “Sink Boy” campaign launch, Tracy was recruited to The Martin Agency, in Richmond, VA where she was tasked with helping Wrangler reposition their brand to appeal to the “new generation of Westerners.” For this younger generation of Westerners, Wrangler represented – “their father’s and grand-father’s brand,” and the consumer wanted to be more contemporary even in the rodeo arena. LeRoux and her team needed not only to uncover these key insights, they needed to completely reposition the brand, without losing its heritage. They launched the 20x brand for Women with a provocative integrated campaign – using real rodeo athletes and Country singers. The campaign marked an end and beginning of an era for Wrangler. In 1999, she was named the youngest female honored with the title of Vice President at The Martin Agency and worked as a key player in the new business team winning the Lender’s bagel and Kellogg accounts. Shortly thereafter, she and her husband re-located to Rhode Island, where she founded The Link Agency in March, 2000.