OUR MISSION

Ask Better Questions.

Get Better Results.

Effective questions have laid the foundation for every great discovery, groundbreaking invention, and transformative idea. As our esteemed client, you may have some questions that require an outside perspective to solve.

Here are some of the frequently asked questions by our clients:

Who is your target audience?
How can your brand stand out?
What can be done to change behaviors?
How can growth be achieved? Where should you go next?

If you are seeking answers to these questions and would like expert guidance, let's talk.

OUR BEGINNINGS

LEADERSHIP

Tracy LeRoux,

Founder & CEO

LeRoux is an experienced and trustworthy advisor who helps businesses and executives with effective strategies to reach their target audience. She leads cross-departmental strategy sessions, spearheads growth initiatives, and works as an Executive Coach to help executives achieve their objectives.

LeRoux founded The Link Agency, the first virtual integrated advertising and PR agency, and focused on growing CPG, food, beverage, healthcare, and nonprofit brands. With a staff of creatives, account execs, media buyers, commercial production teams, event planners, and PR professionals located across the country, The Link Agency has won numerous creative and industry awards.

LeRoux has a Master of Science in Integrated Marketing Communications from Northwestern University's Medill School of Journalism, and a Bachelor of Science in Marketing from the Fashion Institute of Technology. Nowadays, she is a well-known advisor and public speaker in the industry, having helped numerous clients successfully reach their objectives.

In 1999, we set out to create and execute unforgettable advertising and integrated marketing campaigns for industry giants such as Fidelity Charitable Gift Fund, The TJX Companies, Inc., and Goya Foods.

As our clientele continued to grow, so did we. Our expertise in the key success factor for businesses, "Location, Location, Location," became evident as clients began relying on us to guide their research on potential locations to expand their business.

Today, we offer comprehensive real estate consulting and marketing services. Our sister firm, Link Real Estate, offers full-service real estate brokerage to buyers and sellers alike.

At The Link Agency, we value building and maintaining long-term relationships and prioritize compassion and empathy for the people, process, product, and properties we work with. We believe in delivering results that exceed our clients' expectations.

OUR PHILOSOPHY

We Begin with People

Successful businesses are established on the foundation of exceptional people. The key to success lies in forging robust relationships with the right people. At the outset of any business relationship, we focus on building an exceptional team of individuals who have what it takes to deliver the desired results.

Once we have the right people in place, we scrutinize our operational processes and ensure they are efficient and streamlined to ensure maximum productivity and effectiveness. Whether we are working to establish a brand or sell a property, we always begin with people.

Remember, "You don't build a business, you build people, then people build the business." - Zig Ziglar.

TESTIMONIALS

Client Success Stories: Hear What Our Clients Say

“They are passionate about helping others succeed and pull from their many years of experience in building brands. They were instrumental in getting our brand launched by providing strong advice on steps to take in the process. The Link team helped us figure out the best techniques for our market.”

MARK MORRISON

Senior Vice President

Sara Lee Coffee

and Tea Division

“We hired The Link Agency shortly after the launch of a new retail concept for the TJX Companies, AJ Wright. LeRoux’s deep understanding of our customers & obvious passion for the business persuaded us to award the creative development assignment to The Link Agency, also in its infancy. Our gamble paid off, as Tracy and her team successfully delivered the advertising campaign we needed to help fuel the rapid growth of the business in its early years. We grew from 5 stores to 176 under The Link Agency’s creative direction.”

GEORGE SOKOLOWSKI

Senior Vice President

TJX Cos., Inc.

"Thank you for your continued support and always being there for me! We’re at 42 doctors now and I have 5 on the books for training between now and October. Unbelievable.

You make more of a difference to me than you know."

DR. RICHARD SHULDINER
President

International Academy of Low Vision Specialists